About

War of Art (WOA) started as a descriptive concept I came across while thinking about the relationship a creator has with their art.

A creator who works for the sake of self-expression and creative freedom is bound to merge themselves with their art. In the modern day of commercialization and consumerism, a creator who wants to retain relevancy must compromise with their self-expression for what works with the consumer. This prompts a tension between self and art due to consumers’ initial perceptions and later expectations.

It struck me that just by inverting the famous title “Art of War” to “War of Art” I could summarize the personal conflict and experience many creators go through when pursuing their craft.

After further brainstorming I valued both the aesthetic idea of WOA as a brand and the practical idea of it as a platform — one which could help the very concept WOA was built off of (the creator’s personal conflict in pursuing their art), so I thought, “why not build both?”

War of Art is a multi-disciplinary creative agency focused on examining, strategizing, and improving the experience of independent designers and artists in their respective industry.